SpaFinder and Joan Lunden Productions Announce Partnership to Advance Wellness Initiatives and Promote Camp Reveille
New York, New York – July 15, 2009 - SpaFinder, Inc. and Joan Lunden Productions today announced an ongoing partnership to promote initiatives and events that will inspire individuals and families to lead healthier, happier lives. The announcement was made by Joan Lunden, longest-running morning television host of ABC TV’s Good Morning America and current host of Health Corner on Lifetime Television, and Sallie Fraenkel, COO of SpaFinder, the leading spa and wellness media and marketing company.
The diverse partnership will combine Lunden’s passion for motivating people to take charge of their own health with SpaFinder’s spa and wellness community, which connects over 5,000 spas with millions of consumers worldwide. In addition to serving as a featured author and expert on the award-winning website, SpaFinder.com, Lunden will headline SpaFinder educational programs and webinars, including its annual Spa Professional Educational Event which will be held in October at Red Mountain Spa in Utah.
Through its media properties, SpaFinder will raise awareness of Lunden’s numerous wellness initiatives including Camp Reveille, a unique summer camp for women located in the lake region of Maine. Lunden’s camp is designed to be a getaway where multi-tasking women can spend time relaxing, playing, and focusing on their health while unwinding in an environment that includes traditional camp activities with spa amenities.
“This partnership is an ideal fit,” said Lunden. “SpaFinder presents the opportunity to reach an expanded audience and share messages of how we can live healthier lives.”
Lunden, one of the most visible women in America, has reached millions with her work as a vocal parenting and women’s health advocate. In addition to Health Corner presented by Walgreens, she is also the host of Hometown Heroes on Direct TV and recently hosted the Emmy-winning America’s Invisible Children on the CW Network. As a best-selling author, speaker and entrepreneur, Lunden invented and brought to market a child safety device, Kinderkord, and has long been an advocate for healthy families. Lunden is also the face of Murad’s skincare line, Resurgence, whose skincare experts create a health spa at Camp Reveille.
“Joan Lunden is a true advocate for improving the wellbeing of people everywhere,” said Fraenkel. “We share a common vision of a healthier, happier world where the spa industry is at the center of new wellness approaches.”
Betsy Isroelit, RBI, 213-300-0108, firstname.lastname@example.org
For Joan Lunden:
Karen Moraghan, President of Hunter Public Relations, 908-876-5100, email@example.com
About SpaFinder, Inc.:
The world’s largest spa media, marketing and gifting company, SpaFinder, Inc. connects millions of wellness-focused consumers with thousands of spas worldwide. SpaFinder’s media properties include the award-winning Spafinder.com, the Spa Enthusiast newsletter and the annual worldwide spa directory, Global SpaFinder. Spa Finder and its new gift division, Salon Wish, offer spa gift certificates and cards that are redeemable at a combined network of over 8,500 spas and salons worldwide and are available at thousands of retail outlets. The company’s technology division innovates new solutions that help spas build and streamline their businesses, including the popular SpaBooker online booking system. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized, native-language websites. Founded in 1986, the privately held company is headquartered in Manhattan.
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