Jurlique Enters Exclusive Marketing Agreement with Spa Finder
Australian Skin Care Line Chooses Spa Finder as Marketing Partner in U.S. Branding Campaign
New York, NY — October 7, 2002
Spa Finder, the leading spa travel, marketing and publishing company, and Jurlique, the Australian-based maker of the high-end pure skin care line, have entered into an exclusive marketing agreement to build brand recognition for Jurlique products and Wellness Day Spas in the U.S. marketplace. The campaign is designed to reach both of Jurlique's target audiences-the consumer and the spa professional-and also includes a major online sales initiative.
"Spa Finder offered us marketing opportunities we could not find anywhere else. Its unique position in the spa industry allowed us to create an integrated campaign that reaches both of our target customers-spa goers and spa owners/managers," said Mark Wuttke, President, Jurlique USA. "This is just the beginning of what we believe will be a very successful relationship. We look forward to exploring additional opportunities with Spa Finder."
"Before engaging in a strategic relationship with another company, we closely examine its values and scrutinize its product line. This assures us that we are promoting only the highest end companies and products to our customers. Jurlique clearly fits that criteria and we are pleased that they chose Spa Finder as a key component to their branding campaign in North America," said Pete Ellis, Spa Finder's CEO.
The marketing program includes full-page Jurlique advertisements in Spa Finder Magazine, the most widely read spa lifestyle magazine, as well as an extensive online presence to reach the large number of spa-goers who visit the Spa Finder website. Online marketing efforts include banner ads linking consumers to the Jurlique website, Jurlique logo designations on all Spa Finder Partner spas that carry Jurlique products, and a variety of Jurlique Gift Bundles developed exclusively for Spa Finder customers, available from the site's Spa Store.
As part of its campaign to reach spa owners/managers, Jurlique was the exclusive sponsor of the Spa Finder Partner Program Retreat, educational spa retreats, which took place at New York's New Age Health Spa (Sept. 22-25). Jurlique used this event to educate spa professionals about their pure, all organic skincare line.
About Spa Finder
As the world's leading spa publisher, spa travel reservation service and spa marketing company, Spa Finder is considered the authority on all things spa-related. In fact, The New York Times recently cited the 1986 founding of Spa Finder as a milestone in the growth of the worldwide spa industry. Having assembled the world's largest and finest network of spas and the world's largest spa consumer database, Spa Finder connects consumers with their ideal spa experiences-whether they are looking to visit a local day spa or to embark on a vacation or retreat at a stay spa. Spa Finder, headquartered in New York, publishes Spa Finder Magazine, the leading publication devoted to spa travel and healthy lifestyles. The company operates Spa Finder Travel, which handles requests and reservations for a quarter-million spa vacations annually. Its robust e-commerce site, www.spafinder.com, is the most complete Internet source for spa gift certificates, spa travel and spa merchandise.
Copyright © 2012, SpaFinder Wellness, Inc. Information and data extracted from this press release is to be accompanied by a statement identifying SpaFinder Wellness (Inc.) as the publisher and source.