Companies Will Provide Canadian Consumers
with Largest Network of Spas and Wellness Businesses
New York, NY and Toronto – September 28, 2011 – SpaFinder, Inc., the world’s largest spa and wellness marketing and media company, and WaySpa, the leading spa marketing enterprise in Canada, today announced that they have reached a preliminary agreement in principle, which will allow them to jointly offer the web’s most complete selection of spas, yoga, Pilates and fitness studios, wellness practitioners and beauty salons to consumers in Canada. The companies also plan to significantly increase regional editorial content, including features on spa and wellness treatments, trends and tips.
Under the proposed venture, WaySpa CEO Jeremy Creed will be responsible for SpaFinder’s Canadian websites, which will be available in English and French. He will also lead the expansion of SpaFinder’s social commerce division, SpaRahRah!™, and its global wellness initiative, Wellness Week™, in Canada.
The venture will allow consumers to use either SpaFinder or WaySpa Gift Cards at up to 2,000 locations across Canada. In turn, Canadian spas and related businesses that are part of the enhanced network will reach new clients looking for their next spa or wellness experience.
According to the recent Coyle Research Report, more consumers turned to SpaFinder.com for spa/wellness information than Google, Yahoo! and Bing combined.*
“There is no question that WaySpa is the brand leader in Canada,” said SpaFinder Chairman & CEO Pete Ellis. “No one knows more about connecting Canadian consumers with the country’s spa and wellness businesses than Jeremy. We are proud to be associated with the individual who created WaySpa, a trusted brand that continues to exceed its customers’ expectations.”
SpaFinder and WaySpa expect the new marketing venture to be fully implemented by the end of 2011. Consumers will then be able to redeem their gift cards or certificates at any of the participating businesses and to explore more content on SpaFinder.ca and WaySpa.ca.
Copyright © 2012, SpaFinder Wellness, Inc. Information and data extracted from this press release is to be accompanied by a statement identifying SpaFinder Wellness (Inc.) as the publisher and source.