The destination spa, day spa, resort spa, medical spa and spa lifestyle real estate categories. Where they fall on the S-Curve.

The destination spa, day spa, resort spa, medical spa and spa lifestyle real estate categories. Where they fall on the S-Curve.
by Susie Ellis

OK, let’s talk about where we think the spa industry falls along the S-Curve. (see previous post for a graph) To start with, let’s look at some of the different spa segments individually. Remember this is somewhat subjective and as pointed out by Rob Millard, it becomes clearer in retrospect. Here is how I see it today from my vantage point:

Spa Lifestyle Real Estate — Emergent Phase
Medical Spas — Growth Phase
Resort Spas — Growth Phase
Day Spas — Growth/Maturity Phase
Destination Spas — Maturity/Decline Phase

Tomorrow I will share with you some of the reasons why I think these phases apply and most importantly talk about how maturity can spawn a new S-Curve which brings with it new opportunities at an even higher and possibly even more profitable level!