Spa Revitalization in New York State

Yesterday I was up at The Sagamore in northern New York to attend the first meeting of the recently formed New York Spa Association (NYSPA), a new organization whose mission includes revitalizing the historically rich spa industry in the state of New York. Professor Mary Tabacchi, from Cornell University’s School of Hotel Administration, the major organizer of the event, pulled in a stellar group of spa professionals from around the world.

Former Lieutenant Governor, The State of New York Hon. Mary Anne Krupsak is the chairman of NYSPA. She made some interesting points in her talk when she compared New York’s recent revitalization efforts for the wine industry (which have been incredibly successful!) to the opportunities she sees for revitalizing the spa industry.

After all, New York State has a rich history of spa because of its amazing natural mineral springs, which are still in existence today. Modern facilities and appropriate marketing efforts to promote spa visitation, not to mention a “spa trail” where visitors can enjoy a variety of spas, attract visitors from all over the world to enjoy the beauty of the area and the many wellness opportunities offered by the setting and its natural resources. And as the Hon. Mary Anne Krupsak pointed out, the wine initiatives had nay-sayers who were concerned about the negative effects of wine, but the spa industry would likely enjoy wholehearted support for all the myriad health benefits it promotes. An exciting direction.

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