It’s a Man’s (Spa) World
There’s no hard and fast rule about spa-ing, which is one of the reasons we love this industry. Spa-ing may be stereotyped as more for the female crowd, but that’s just not the case. Men are paying attention to looking good and feeling good – in fact, earlier this year, the NPD Group-conducted Men’s Grooming Consumer Report found over 9 in 10 men (ages 18+) are using some sort of grooming product today*, which can include facial and body skincare, shaving, hair care and fragrance. Also, the men’s facial skincare market has grown 11 percent in dollar sales in 2011, compared to 2010, the report states.
*Source: U.S. Census Bureau population estimates