trends

When Spafinder Wellness first identified the upsurge in men hitting spas (Trend Reports 2001, 2005) the focus was on new “macho” spas, where post-golf rubdowns and old-fashioned shaves took place in clubby, brandy-snifting-and-sports-watching environments…aggressively assuaging all fears that “what was going on” had anything to do with feminized beauty. If the spa-man headlines for the […]

“Name-brand” fitness has been around for decades, but fitness programs, often branded by celebrities and fitness gurus, have exploded (and receded) as media-driven tastes and fashion changed over the years. But today being fit is the new luxury, and the manic mechanisms of chasing the new, the “in”, and what the insider elite is doing, […]

Over the last decade many new demographics have been warmly welcomed by spas: Baby Boomers, men, teens, little kids, the GLBT community—even babies. But while spas’ original DNA is healing, with the exception of Europe, there has been precious little programming for (and communicating to) the growing ranks of people with disabilities—whether the one billion-plus […]

Beauty has taken a bold, theatrical turn of late, with the old “Barbie-doll prettiness”—a “healthy glow,” natural highlights, a dab of lip gloss and a French manicure—under radical revision. In 2013 the envelope-pushing trend will only intensify. And from hair to nails, this beauty “self-expression” wave will get most intensely played out around COLOR. Yes, […]

Spas have always broadcast the ancient pedigrees of their healing practices, whether hydrotherapy circuits originating in ancient Rome or millennia-old yoga traditions. Too often, however, a “lite” version got served up (a few Ayurvedic touches here, a steam room dubbed a “hammam” there). And, typically, all this venerable ancientness got played out in a modern, […]

Human beings have 30,000 genes and a three billion-letter DNA code. And the future of medicine is mining that byzantine information to identify new, breakthrough medical approaches, and to support a new age of more predictive, personalized—what is being called “precision”—medicine specifically grounded in an individual’s unique genetic profile. Genomic science and testing is moving […]

Experts point out that human brains and bodies evolved to thrive in natural environments: to chase and be chased, to work the earth, and so on. Now, relatively suddenly, most people are severely disconnected from nature, living in concrete jungles and spending their lives in front of various screens. The fallout: “Nature Deficit Disorder,”¹ a […]

Swedish, Thai, shiatsu, hot stone…make way for “the mindfulness massage” in 2013, a creative blend of two effective approaches—mindfulness techniques and bodywork—that when combined can have a uniquely positive, profound impact on people’s stress levels, emotions and brains. This new massage “mix” addresses the wellbeing of both body and mind, and because it helps people […]

The very concepts of a “vacation” and business travel have long been associated with riotous excess: too much eating, drinking and too little sleep in the stately pleasure palace that is a hotel. This century-old model has left too many travelers less healthy when they check out than when they check in. But, with a […]

Each year a team of research analysts develops the Spafinder Trend Report. The in-depth forecast is developed from ongoing surveys with the Spafinder Network, which consists of thousands of spa, wellness, fitness and beauty providers, thousands of travel agents and hundreds of thousands of consumers. We conduct ongoing interviews with top industry stakeholders, review current […]

From extreme design to barefoot spas to treatments alfresco, we highlight just a few of the nature-spa concepts that have planted a seed in the Earthing trend.

Here we touch upon eight spas that take the mindfulness massage trend to heart and, well, mind.

From wellness-branded healthy hotel chains to more fitness, spa, healthy eating, and sleep programs, we’ve rounded up 10 hotels that have taken the healthy hotel trend and ran with it.

Just finished our New York media event and a well-attended webinar announcing the new Top 10 SpaFinder Wellness Trends Forecast for 2013.

Our full 60+-page report is hot off the press!

Here is the future. Medical = drugs/surgery = expensive. Wellness = prevention = less expensive. While a visit to spa and wellness destinations may not magically turn someone from unhealthy to healthy, they can help people change directions.

One sign that this emphasis on senses is a trend (not that I think this is a good sign) is how often spas and brands are using the term “sense” in their name.

“Hot” is the spa world’s age-old weapon to make people relax, sweat, detoxify and draw blood to the surface. But now spas are bravely stepping out into the cold.

2012 Spa and Wellness Trends preview.

2013’s spa and wellness trends are here!