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Home > About Us > Philanthropy > SpaFinder Melanoma Initiative

SpaFinder Melanoma Initiative

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SpaFinder Melanoma Initiative

Join SpaFinder in raising awareness about early melanoma detection and prevention with the "I Will Reflect" bracelet

I Will Reflect set

Your purchase of the "I Will Reflect" bracelet helps fund SpaFinder's Melanoma Initiative, with proceeds from the bracelet going toward melanoma education and awareness. Bracelets cost $4.95 each, plus shipping & handling. Special pricing is available for orders of 30 bracelets or more. Contact Loreen Guertin at Lguertin@spafinder.com or 212-716-1167.

Melanoma Awareness, a cause near and dear to our hearts...

After our spa industry colleague and friend Alex Szekely, former president of the Golden Door and Rancho La Puerta, died of melanoma at just 44, SpaFinder President Susie Ellis was inspired to make it SpaFinder's mission to educate others about melanoma awareness and prevention.

Melanoma is the most serious type of skin cancer and is often fatal if not detected early. Too much sun exposure can cause normal skin cells to become abnormal. These abnormal cells can quickly grow out of control and attack the healthy tissue around them. Melanoma looks like a flat brown or black mole that has uneven edges. Melanomas usually have an irregular or asymmetrical shape.

It is estimated that more than one million new cases of melanoma will be diagnosed in the U.S. this year, and an estimated 7,700 of those will be fatal. Join SpaFinder in our fight against this deadly but highly preventable disease.

Our Melanoma Pledge


SpaFinder Partners who participate in our Melanoma Initiative pledge to:


  • Be sun smart
  • Wear sunscreen year-round
  • Use a minimum of SPF 15 sunscreen

  • Have an annual full-body mole check
  • Share this important message with others

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Be aware and safe in the sun with these simple prevention tips. Read More

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Learn the ABCDE's of spotting Melanoma for early detection. Read More

Are You at RiskAre You at Risk
Seven quick questions to ask yourself to determine your risk factor. Read More

Link and ResourcesLink & Resource
A helpful list of links and resources for Melanoma Awareness. Read More

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