FOR PRESS
For Immediate Release
For Information and Photos Contacts:
Patrick Kowalczyk, patrick@pkpr.com
Scott Piro, scott@pkpr.com
PKPR, 212.627.8098
SPAFINDER'S SECOND ANNUAL "SPA EXPERIENCE ASPEN" EXPANDS TO TWO-DAY FESTIVAL
Twice the Number of Spa Enthusiasts and Exhibitors Expected to Attend
Event Set for Downtown Aspen August 9-10, 2008
New York, NY (March 31, 2008) - Giving more spa lifestyle companies the chance to interact one-on-one with
spa enthusiasts, SpaFinder, the global spa resource, announced today that it is expanding its hugely successful Spa Experience
Aspen to a two-day festival with twice the number of exhibitors in 2008 Returning to downtown Aspen on August 9-10, 2008, The
Spa Experience Aspen (www.spafinder.com/spaexperienceaspen), which is free and open to the public, will give thousands of consumers
the opportunity to experience the best and latest in spa travel, wellness, beauty, and healthy cuisine. Fifty top spa destinations
and lifestyle brands will provide signature treatments, product demonstrations and giveaways, and spa cuisine from the industry's
leading chefs.
Special exhibits will include demonstrations and treatments from presenting sponsors Sphatika Spa & Skincare Line and Pevonia
Botanica, as well as wine tastings with spa café sponsor Red Rock Winery.
For the first time, The Spa Experience Aspen will also be offering VIP Passes and Travel Packages, which will provide exclusive
benefits to the festival, such as early access and product, lodging, and travel discounts.
"The Spa Experience Aspen represents a powerful new marketing tool in terms of how the spa industry interacts and connects with
consumers," said Sallie Fraenkel, Chief Marketing Officer, SpaFinder. "Last year, our exhibitors saw first-hand how much participating
in an experiential event like this can help them expand their audience and grow their business." The preliminary list of exhibitors
at The Spa Experience Aspen 2008 ranges from the Mexico Tourism Board to top-rated spas Rancho La Puerta, Sedona Rouge, Cal-a-Vie,
and Pritikin Longevity Center & Spa.
"We are thrilled to participating for the second year in The Aspen Spa Experience," said Paul Lehr, President, The Pritikin Longevity
Center & Spa. "It has proven to be a valuable new way for us to reach new consumers interested in the spa lifestyle."
The Spa Experience Aspen sponsors include Sphatika Spa & Skincare Line, Pevonia Botanica, Red Rock Winery, Aspen Center for
Integral Health, Aspen Club & Spa, and Aspen Magazine. To become an exhibitor or a sponsor, contact Sallie Fraenkel at
sallie.fraenkel@spafinder.com.
The Spa Experience Aspen is the annual anchor event for SpaFinder's national "Spa Experience" series, the only spa events that are
open to the public. Last fall's Spa Experience New York drew thousands of consumers to the city's Grand Central Terminal, where
they enjoyed exhibits, demonstrations, and sample treatments from more than 50 of the world's leading spas and spa beauty
companies. SpaFinder will select another major American city to host The Spa Experience in 2009.
About SpaFinder:
The world's largest spa media, marketing and gifting company, SpaFinder, Inc. connects millions of wellness-focused consumers with thousands of spas worldwide. SpaFinder's media properties include the award-winning Spafinder.com, Luxury SpaFinder Interactive and the worldwide spa directory, Global SpaFinder. SpaFinder Gift Certificates and its new gift division, Salon Wish, offer spa gift certificates and cards that are redeemable at a combined network of over 5,000+ spas and salons worldwide and are available at thousands of retail outlets. The company's software division innovates new solutions to help spas build and streamline their businesses, including the popular SpaBooker online booking system. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized, native-language websites. Founded in 1986, the privately held company is headquartered in Manhattan.
MEDIA CONTACT:
Scott Piro, scott@pkpr.com
Patrick Kowalczyk, patrick@pkpr.com
PKPR, 212.627.8098
