SPAFINDER’S FIRST-EVER “SPA EXPERIENCE” ATTRACTS THOUSANDS TO GRAND CENTRAL TERMINAL
Consumer Spa Event Proves to be Powerful New Marketing Tool for Spa Industry
New York, NY - November 12, 2007
Signaling an evolution in spa marketing, SpaFinder’s first-ever “The Spa Experience” attracted thousands of commuters and shoppers to Grand Central Terminal’s Vanderbilt Hall between October 31st and November 3rd, 2007.
Presented by SpaFinder, the global spa resource, the inaugural, four-day event showcased beauty and spa treatments, luxury travel, and product demonstrations from more than 50 of the world’s leading spas and spa beauty companies.
In light of the event’s success, SpaFinder CEO Pete Ellis confirmed The Spa Experience will return to Grand Central in the fall of 2008. Ellis also confirmed the expansion of SpaFinder’s signature “Aspen Spa Day” consumer expo into a 2-day event next summer (Aug. 9-10) and that it is considering other cities for 2009, such as San Francisco, Chicago, and Dallas.
According to SpaFinder COO Sallie Fraenkel, the huge and enthusiastic turnout for The Spa Experience confirmed that a growing number of consumers are eager to incorporate elements of the spa lifestyle, such as travel, wellness, and beauty, into their everyday lives. “The success of The Spa Experience represents a powerful new marketing tool in terms of how the spa industry interacts and connects with consumers,” said Fraenkel. “Our exhibitors saw first-hand that consumer events like The Spa Experience can help them expand their audience and grow their businesses.”
Grand Central Terminal’s Director of Marketing Karen Weber confirmed the event’s runaway success. “The Spa Experience was one of our best attended events and its unique nature made it an instant hit. We are looking forward to making this an annual event at Grand Central Terminal.”
“We were thrilled to be a part of the first-ever Spa Experience,” said Michael Bryant, Marketing Director of SunSwept Resorts. “It’s an exciting and valuable new way for us to reach new consumers interested in the spa lifestyle.”
The event attracted major media attention, including both national and local TV coverage. In addition, journalists from major beauty, travel and fashion magazines attended an exclusive media preview, where they had the chance to interact with all the spa exhibitors one-on-one.
Exhibitors at The Spa Experience ranged from title sponsor The Cliffs Communities and supporting sponsors Avon Wellness and JetBlue Airways to Ireland’s SAMAS Deluxe Destination Spa at the five star Park Hotel Kenmare and Mexico’s Rancho la Puerta to spa beauty companies like Clarins Skin Spa and Jane Iredale – The Skin Care Makeup®.
Media sponsors included: Moffly Publications, publisher of Greenwich Magazine, Westport Magazine, and New Canaan-Darien Magazine; New York Moves magazine; Wainscot Media, publisher of New York Spaces and Bergen Health & Life; and Westchester Magazine. A full list of sponsor and exhibitors can be found at www.spafinder.com/select/thespaexperience/exhibitorlist.jsp
For information on to become a sponsor or exhibitor of 2008’s Aspen Spa Days visit www.spafinder.com/select/aspenspaday/index.jsp
Scott Piro (firstname.lastname@example.org)
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MKPR, (212) 627-8098
About SpaFinder, Inc.:
The world’s largest spa marketing and media company, SpaFinder reaches millions of wellness-focused consumers via its global media network, including the award-winning SpaFinder.com, Luxury SpaFinder magazine and the annual Global SpaFinder Directory. SpaFinder Europe and SpaFinder Japan offer regional spa marketing programs, including localized, native-language websites showcasing day spas, salon spas, and onsens. Redeemable at 4,000+ spas worldwide and available at thousands of retail outlets across North America and the United Kingdom, SpaFinder Gift Certificates and Gift Cards represent the world’s largest spa gifting program. Through its investment partnership with SpaBoom, the company also provides an array of technology and online marketing services for spas. Founded in 1986, the privately held company is headquartered in Manhattan.
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