Beginning October 31, SpaFinder will stage The Spa Experience 2007, the largest spa event of its kind, free to the public, in the heart of midtown Manhattan.
What: The Spa Experience (www.spafinder.com/thespaexperience)
When: Wednesday, October 31 - Saturday, November 3, 2007
Time: 11am - 7pm (10.31 and 11.2); 11am - 5pm (11.1 and 11.3)
Where: Vanderbilt Hall, Grand Central Terminal (42nd Street at Park Avenue)
Admission: Free, open to public
Media Preview: Wednesday, October 31st; 9 - 11am (RSVP to firstname.lastname@example.org)
SPA CENTRAL STATION: THE SPA EXPERIENCE ARRIVES AT GRAND CENTRAL TERMINAL OCTOBER 31 TO NOVEMBER 3
Presented by SpaFinder, Free, Four-Day Exhibition Will Showcase 50 of the World's Premier Spa Destinations and Spa Beauty Companies
New York, NY (September 12, 2007) - Starting October 31st, Grand Central Terminal will be transporting visitors not just to points north and east, but also to the finest spas across the globe.
For four days, The Spa Experience will transform Grand Central Terminal's Vanderbilt Hall into a free hands-on spa exhibition showcasing 50 of the world's premier spa travel destinations and spa beauty companies.
Presented by SpaFinder, the event will give the 750,000 commuters and shoppers who pass through the terminal each day the opportunity to immerse themselves in the spa lifestyle and plan and book a spa vacation.
Last year, more than 57 million Americans visited a spa. The Spa Experience will give spa the growing number of spa enthusiasts a chance to experience firsthand everything they want to know about spa travel and signature spa treatments.
Spas participating in The Spa Experience range from Tuscon's Miraval, Life in Balance to Anguilla's CuisinArt Resort & Spa to New York's Emerson Resort & Spa. A current list of exhibitors can be found at www.spafinder.com/select/thespaexperience/exhibitorlist.jsp.
Additionally, four leaders in the world of spa beauty - Kama Ayurveda, Clarins, jane iredale - The Skin Care Makeup®, and MD Skincare by Dr. Dennis Gross - will transform the busiest terminal on earth into a center of bliss with "Spa Retreat Centers," private areas where visitors can receive one of the companies' signature beauty treatments for free.
"More and more people are interested in making their next vacation a spa vacation," said Sallie Fraenkel, Chief Operating Officer of SpaFinder, Inc. "This is an extraordinary opportunity for travelers to learn firsthand which spa is right for them and to discover how to get the most out of their spa experience."
Fraenkel added: "Our goal is for everyone to leave Grand Central not only refreshed and ready to take on the city - but also inspired to visit one of the world-class spas they experienced."
The Spa Experience will also feature two Spa Presentation demonstration stages where visitors can experience the latest spa treatments and products.
Completing Grand Central Terminal's spa transformation, restaurants and shops throughout the terminal will feature spa-related discounts and specials, such as special menu items, book signings, and product sales. Participating retailers include Aveda, Banana Republic, L'Occitane, Origins, and Papyrus.
Avon Wellness and The Cliffs Communities are presenting sponsors of The Spa Experience. Media sponsors include: Moffly Publications, publisher of Greenwich Magazine, Westport Magazine, and New Canaan-Darien Magazine; New York Moves magazine; Wainscot Media, publisher of New York Spaces and Bergen Health & Life; and Westchester Magazine.
For more information about The Spa Experience, please visit www.spafinder.com/thespaexperience.
More press releases.
SPAFINDER TO LAUNCH EXPERIENTIAL SPA CONSUMER EVENTS IN ASPEN, CO AND NEW YORK, NY IN 2007
SpaFinder, Inc., the global spa resource, has announced that it will host the spa industry’s first experiential spa consumer shows in 2007, providing unique opportunities for potential spa-goers to sample the world’s finest spas and the spa lifestyle in a live, interactive venue. SpaFinder’s initial show, "Aspen Spa Day," will be held on July 28th, 2007 in Aspen, CO. The second event, "The Spa Experience," will be held in New York’s Grand Central Terminal, from October 31st - November 3rd. Together, it is estimated that the two events will have potential exposure to millions of consumers.
"Our SpaFinder events will present the spa lifestyle at its finest - offering consumers a chance to feel a spa’s signature massage, for example, or taste the cuisine from a world-famous spa chef - to experience the best spas in the world, then make their spa-going decisions accordingly," said SpaFinder, Inc. CEO Pete Ellis. "Wineries have wine-tasting. Auto retailers have test drives. And now spas will finally have a way to attract new business by sharing the unique products, treatments and services they offer."
The Aspen event, held during the resort town’s high summer season, will highlight elite spas from around the world as well as the best spa beauty products, spa cuisine and more. The 4-day Grand Central Terminal event will showcase over 60 premier global spa travel destinations, with potential daily exposure to an estimated half million upscale suburban commuters. Both events will feature multiple treatment areas, interactive presentations, and demonstration stages, enabling visitors to sample spa therapies, skin/beauty products, spa cuisine, medical/wellness consultations, and other spa offerings.
SpaFinder will promote these consumer events via Spafinder.com, Luxury SpaFinder Magazine, an extensive spa consumer database as well as national media outlets - altogether reaching millions of spa consumers, who, in a recent independent survey, expressed a strong demand for an offering of this nature.