It's that time of year again, when we share with you and the media spa trends of the past and future. Looking back at
last year's predictions, I think we were pretty right on. Once again, after much data gathering, research, and polling, I am delighted
to send you our insider's Hot and Hotter list as well as the press release
we sent to the media highlighting our top ten spa trends.
And may I suggest a New Year's Resolution for the spa industry? Let's enthusiastically embrace everyone who comes to us using a
spa gift certificate. Many of these individuals are coming to a spa for the first time—let's help them become a regular,
lifelong participant in the healthy spa lifestyle!
Wishing everyone a Happy New Year—and do let me know what you think of our spa industry predictions 2005!
Susie
See The Top 10 Spa Trends 2005 Press Release
| HOT IN 2004 | HOTTER IN 2005 | |
| Anti-Aging | Healthy aging | |
| Lose weight | Detox | |
| Spa after baby | Spa with baby | |
| Spa design | Home spa design | |
| Spas for the affluent | Spas for all | |
| Day spa | Mobile spa | |
| Home gym | Home spa | |
| Pilates | Gyrotonics | |
| Cranio sacral | Indian head massage | |
| Spa with retail | Retail spa | |
| Doctor's office or spa | Medical spa | |
| Botox | Dysport | |
| Oxygen facials | Ultrasonic facials | |
| Sun tanning | Skin whitening | |
| Luxury | Ultra luxury | |
| Essential oil | Diamond massage oil | |
| Sun screen | Reverse sun damage | |
| Thai massage | Therapist from Thailand | |
| Couples treatment room | In-room mini-spa | |
| Metrosexual | Male grooming | |
| Golf communities | Spa Communities | |
| Multiple treatments | Concurrent treatments | |
| Four handed massage | Six handed massage | |
| Personal trainer | Lifestyle coach | |
| Cardio with TV | Cardio with Internet | |
| Spa's cuisine | Home spa cuisine | |
| Online research | Online booking | |
| Rituals | Express services | |
| Smoothie and spa | Alcohol and spa | |
| Eco spa | Eco luxury | |
| Waters heal | Heal the waters | |
| Spa after work | Spa at work | |
| Spa service menu | Have it your way | |
| Extreme makeover | Inner makeover | |
| Spa going | Spa living | |
| Having more | Being more |
Till the next Insider...
Susie
