January, 2005

It's that time of year again, when we share with you and the media spa trends of the past and future. Looking back at last year's predictions, I think we were pretty right on. Once again, after much data gathering, research, and polling, I am delighted to send you our insider's Hot and Hotter list as well as the press release we sent to the media highlighting our top ten spa trends.

And may I suggest a New Year's Resolution for the spa industry? Let's enthusiastically embrace everyone who comes to us using a spa gift certificate. Many of these individuals are coming to a spa for the first time—let's help them become a regular, lifelong participant in the healthy spa lifestyle!

Wishing everyone a Happy New Year—and do let me know what you think of our spa industry predictions 2005!

Susie

See The Top 10 Spa Trends 2005 Press Release

HOT IN 2004           HOTTER IN 2005
Anti-Aging           Healthy aging
Lose weight           Detox
Spa after baby           Spa with baby
Spa design           Home spa design
Spas for the affluent           Spas for all
Day spa           Mobile spa
Home gym           Home spa
Pilates           Gyrotonics
Cranio sacral           Indian head massage
Spa with retail           Retail spa
Doctor's office or spa           Medical spa
Botox           Dysport
Oxygen facials           Ultrasonic facials
Sun tanning           Skin whitening
Luxury           Ultra luxury
Essential oil           Diamond massage oil
Sun screen           Reverse sun damage
Thai massage           Therapist from Thailand
Couples treatment room           In-room mini-spa
Metrosexual           Male grooming
Golf communities           Spa Communities
Multiple treatments           Concurrent treatments
Four handed massage           Six handed massage
Personal trainer           Lifestyle coach
Cardio with TV           Cardio with Internet
Spa's cuisine           Home spa cuisine
Online research           Online booking
Rituals           Express services
Smoothie and spa           Alcohol and spa
Eco spa           Eco luxury
Waters heal           Heal the waters
Spa after work           Spa at work
Spa service menu           Have it your way
Extreme makeover           Inner makeover
Spa going           Spa living
Having more           Being more


Till the next Insider...



Susie