Tool Kit: PR Tools & Tips
SpaFinder's team will be conducting aggressive outreach to national and local media highlighting Wellness Week and local participating spas. You can also gain local press for your business by using these PR Tools & Tips.
PR Tools & Tips
To showcase your participation in Wellness Week and attract new customers to your business,
we suggest using the following tools, resources, and tips to make your Wellness Week promotions and events a resounding success.
SpaFinder's team will be conducting aggressive outreach to national and local media highlighting Wellness Week and local participating spas and wellness businesses.
There are many ways that local media can cover your participation in Wellness Week including:
- In-studio television segments: SpaFinder will be working with local television morning shows to secure in-studio segments where local spas and wellness businesses will bring in therapists, models, and products to demonstrate Wellness Week deals on air. To participate, you'll need a spokesperson and a service, treatment, or class that can be easily demonstrated on television.
- On-site television segments: SpaFinder will also be working with local television stations to invite their camera crews to come on-site to participating businesses to film demonstrations of Wellness Week deals for their coverage.
- Showcasing spa and wellness products on local television: SpaFinder will also be contacting local television segments to promote Wellness Week by displaying products and promotional items from local participating businesses on air. You will need to have products on-hand to send to television studios, as media requests may be last minute.
- Outreaching to Local Media: If you'd like to do additional outreach to local reporters in your area, customize this press release with information about your Wellness Week deals and distribute via email to local media. Download the Welness Week Press Release Template
Promoting Your Participation to New and Existing Customers
Outreach to Your Existing Customers: Send an email blast to your customers with information about the Wellness Week deals you'll be offering.
Place Wellness Week logo and/or banner ad on your website: Download SpaFinder's Wellness Week logo or banner and include it on your website. View Marketing Materials Page
Printable Materials like Posters/Counter Cards: Print out SpaFinder's Wellness Week poster and counter cards and place them in your location and/or in the window. View Marketing Materials Page
Additional Tips To Promote Your Deals
Facebook: Inform your fans that you'll be offering deals during Wellness Week in your Facebook status
Twitter: Tweet about the deals you'll be offering during Wellness Week
Foursquare: Make sure your spa or business is listed in Foursquare. Add a tip about the deals you'll be offering during Wellness Week
Email Signature: Have your staff highlight that your location is participating in Wellness Week in their email signatures. Here's an example of a suggested format you can use at the bottom of your emails:
Main Street Spa
*** We are participating in SpaFinder Wellness Week from March 19-25. To book ½ price or $50 deals, visit your website or call your number