“Listen to your gut.” This popular phrase takes on new meaning in the Spafinder Wellness 365™ 2015 Global Spa & Wellness Trends Forecast. One of the hottest trending topics, and certainly one of our hottest trends, Gut Reaction, dives deep into the world of gut health. While perhaps not a new topic, this year we’re seeing gut reactions growing and becoming more and more credible as we become more knowledgeable about the microbiome.
Our Trends Forecast states, “There will be a huge focus on the science of the gut and proving that by altering the make up of our guts, we can take our health and wellness to a new level, improving our immunity and resilience, fighting off serious diseases, reducing our chances for obesity and even facilitating a happy and healthy mind… We are predicting that cultivating gut health (not to mention the microbiomes in other parts of our bodies – like the skin, the mouth, and even the vagina) will become a mainstream wellness endeavor and there will be significant opportunities for spa and wellness businesses to be a part of this revolution by providing treatments and services or partnering with experts in microbiome health. The “R” word of choice in the spa industry is no longer “renew,” it’s “resilience” – and it looks like our guts might hold the key.”
In addition to medical research and evidence, other things fueling this trend: Leaky Gut Syndrome and the rise in digestive diseases and food intolerance.
Examples of the this growing trend include:
- Probiotics, not just for actual gut health and digestion, but in skin care products and in vaginal health products.
- Food programs in some spas and wellness centers are designed specifically for healing the gut such as the FX Mayr Health Center in Austria, ESPA Life at London’s Corinthia hotel and its partnership with VIVA Mayr Clinic, and the UK’s Grayshott Health Spa in Surrey where guests can partake in a seven-day health program with promises to improve cellular functioning, tissue healing and toxin removal.
- As well, Canyon Ranch locations in the United States conduct digestive tract analysis for guests and runs a special program called “Gut Feelings: Gastrointestinal Health and Immune Function.”
Learn more about the rise in Gut Reactions on spafinder.com.