Arguably provocative, cannabis is in the midst of a “wellness makeover”: New spa, beauty, travel, and yoga applications are cropping up in the marketplace, as marijuana becomes more socially acceptable (NBC News recently stated that national U.S. legalization of marijuana is attaining “an aura of inevitability”) and medically important (studies show it helps with nausea, epileptic seizures, multiple sclerosis, etc.). According to our Spafinder Wellness 365® 2015 trends report, which named “cannabis—new spa & wellness connections” as one of its top 10 trends, we’re apt to see cannabis businesses copying the look and services of spas; more “yoganja” classes; cannabis-branded day spas; and more.
Like our trends forecast says: “Once-lowly ‘weed’ has become a real industry, growing like weeds.” Read on for a few examples.
Spas: Denver, Colorado’s Primal Wellness Day Spa & Studio, which has been called “the world’s first cannabis day spa,” offers cannabis-infused massage and skin-care treatments.
Medical Spas: MD Medical Spa & Wellness Center, with Boston and Cape Cod, Massachusetts, locations, prescribes recommendation letters for medical marijuana for patients with chronic medical conditions.
Yoga: L.A.’s Atwater Yoga studio hosts “4:20 Remedy” classes on weekends.
Beauty: Hand cream, foot cream, lip protection, body butter, and face protector…these are among the products available for purchase as part of The Body Shop Hemp Body Care collection.
Travel: The Spa & Wellness Center at Olympia Hotel in the Czech Republic presents the 50-minute Cannabis Massage, which includes a hemp wrap with antiseptic and analgesic components; Wellness Hotel Harmony, also in the Czech Republic, is home to the Cannabis Spa, which treats guests to hemp wraps, hemp massage, and hemp baths.
Food: Hemp seed and hemp milk are the new “superfoods,” with medical and wellness experts like Dr. Oz championing their nutritious benefits.