Coldwater Creek opened their first of many spas this month in Oregon. I spent some time going through the website and am very impressed with not only the site but also the spa concept. Coldwater Creek’s website has a great style, is well thought out, and communicates their brand, which looks to be a fresh direction. I love that their menu of services is simple (no more than four types of treatments in each category), the prices seem fair, and the décor is universally appealing without being pretentious. Now, if they can deliver consistently high-quality services, I think it will be a winner.
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