Spa Trend Bingo

Susie Ellis, SpaFinder Insider

Just received an email this morning announcing the brand new book by Mark Hyman, M.D. It is called The UltraMind Solution. You may know Dr. Hyman from his time at Canyon Ranch in Lenox or perhaps you know his other books, UltraPrevention and UltraLongevity.

It put a smile on my face. Why you ask? Well, because in our recently released top 10 spa trend predictions for 2009, brain health was one of them! (And no, I didn’t know he was writing this book!)

While it is an encouragement to know that we have a pretty good pulse on what is going on out there and I wanted to brag a little (ok, I know it isn’t flattering), I also wanted to encourage you to buy the book so you can really be ahead of the trend curve.

Dr. Hyman describes the UltraMind Solution as “The Simple Plan to Sharpen Your Mind; Boost Your Mood; Increase Your Memory; and Even Reverse Autism, ADD, Depression, Alzheimer’s and More…”

I think this is the beginning of a conversation which will be going on for quite some time in the spa industry. How exciting!

P.S. If you missed our top ten spa trends for 2009 that I posted in a previous blog, I’ve added a quick summary for you below and you can read the full report here.

Energy Medicine – People are more open to alternative medicine, and there is more scientific evidence lending credibiity to the field.
Casinos & Spas – The combination of gaming and relaxation is quite complementary, and casino hotels have the money and creativity to build unique and exciting spas.
The Medical and Spa Tourism Shuffle – Traveling for health is happening for many different reasons and in many different ways, all over the globe.
Eco-Embedded Spas: A Deeper Shade of Green – It’s the most relaxing way for spa-goers to enjoy and feel good about their spa experiences.
Trains, Boats & Planes: In-Transit Spa-Going – The presence of de-stressing outlets during travel helps to make trips much more enjoyable.
Brain Health and ‘Mind’ Gyms – As people age they recognize that their minds need to be healthy also. Exercise your body, exercise your mind.
Stress – the 2009 Buzzword – As the entire global population is seeing unprecedented stress levels, and the number-one reason people go to spas is to reduce stress.
Mindful Spending – Discounts, bargains, and added values are expected in almost every transaction, and spas will be no exception.
Move Over Baby Boomers: Gen X & Y Are Spa-ing Their Own Way – The younger generation has unique spa-going habits, such as starting at a younger age, spa-ing with friends, and using technology 24/7.
Brands, Brands, Brands – There are so many spas to chose from, and brands help consumers distinguish one from another.

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