Press Releases

Former Self Beauty Director Elaine D’Farley Named Editor-in- Chief of Spafinder Wellness 365

Award-Winning Editor to Lead Redesign of Editorial and Branded Content for Spafinder’s Global Websites

Miami, FL – March 30, 2016 – Spafinder Wellness, Inc.®, the leading resource for feeling good and living well all year round, today announced Elaine D’Farley has been appointed editor-in-chief of Spafinder Wellness 365™. She will also serve as editorial director of, and the company will unveil a fully redesigned website in 2016. The new site will be localized and personalized for users.

“We are thrilled that Elaine has joined Spafinder,” said Chairman & CEO Pete Ellis. “She has an exceptional background and will bring a strong and unique voice to our editorial. Elaine has received many accolades, and I am confident that under her direction, Spafinder Wellness 365 will become the must-read publication for wellness enthusiasts around the globe.”

“I’m so excited to be part of the Spafinder team,” said D’Farley. “The explosive expansion in the global wellness category makes Spafinder Wellness 365 perfectly positioned for dynamic growth, and I’m inspired to evolve the content and explore ways to refresh, renew, and engage fellow wellness seekers.”

D’Farley has spearheaded redesigns of magazines as varied as the Sports Illustrated Swimsuit Issue, which reaches an estimated 50 million adults and is published in more than 20 countries, to Cosmopolitan to SELF.  She also developed brand extensions for the Sports Illustrated Swimsuit Edition, including five calendars and the television special.

She was the beauty director at SELF for 12 years, and as the fashion and beauty director of Cosmopolitan, oversaw a new direction for the fashion and beauty editorial pages. Most recently she has been consulting with multiple brands on lifestyle and beauty trends.

D’Farley has appeared as an expert on Entertainment Tonight, The Today Show, CNN, Oprah and more. She is a graduate of the School of Visual Arts in New York and is passionate about identifying trends and developing creative ways to communicate with the vast audience of people looking for ways to live healthy, happy lives.


Spafinder Wellness, Inc.® is the world's largest marketing, gifting, incentives and rewards company for the wellness industry and the leading consumer resource for feeling good and living well all year round. With now over 25,000 wellness partners worldwide, including wellness travel destinations, fitness, yoga and Pilates studios, spas and salons, plus access to 5,000 massage therapists through Zeel's on-demand massage services, millions of people find the resources and inspiration to keep well every day via Spafinder Wellness 365 websites and The Wellness App. The company's widely distributed gift/wellness cards are available online and at 40,000-plus retailers worldwide, as well as through corporate incentive/rewards programs. Visit, and

Elaine D'Farley