Innovative “I care” Gift Cards Launched by Spafinder Wellness 365
New gift card collection designed to touch anyone experiencing challenges from cancer and job loss to divorce and other life transitions
New York, NY – October 29, 2014 – Gift cards are generally given as expressions of celebration around holidays and special occasions, like birthdays, anniversaries or weddings. But what can we send those we love when they are facing tough challenges? Today, Spafinder Wellness 365™ has debuted a gift card collection meant to help answer that question—and need.
I care eGift Cards, which can be used at over 20,000 spas, salons, fitness and yoga studios and wellness locations in the Spafinder Wellness 365 Network, are meant for anyone experiencing the varied challenges of life, such as a death in the family, an illness like cancer, divorce, or loss of a job.
“The cards are a way to literally touch a loved one, often from afar,” said Mia Kyricos, chief brand officer of Spafinder Wellness 365. “We felt it was time there was a vehicle to transport that message of caring directly.”
The new gift cards can be purchased at spafinder.com and then printed or emailed for immediate delivery, along with a personal message. Card givers can choose from several attractive designs that convey nurturing or inspirational wishes.
While research from the National Retail Foundation indicates that 90 percent of Americans received a gift card in 2013, and 77 percent gave one, Spafinder Wellness 365 is the first to spearhead a gift card campaign intended to support wellbeing.
A percentage of the proceeds from each sale of the new I care Gift Cards will go to the non-profit Wellness for Cancer Educational Fund, further supporting a new Spafinder Wellness 365 partnership that aims to connect the vast cancer community with wellness and spa providers attuned to their needs. The program provides training and certification for spa and wellness locations, and helps those living with cancer—including friends, family and caregivers—easily find qualified “Cancer Aware” providers.
“We see our mission as that of connectors, and our new I care Gift Cards are an extension of that goal,” said Kyricos. “We hope this collection will help people give their loved ones a gift that truly comforts them, whenever they need it most.”
About Spafinder Wellness, Inc.: Spafinder Wellness, Inc.® is the world’s largest media and marketing company for the spa and wellness industry and the leading consumer resource for feeling good and living well all year round. With nearly 30 years of experience as a spa and wellness authority, millions of people find inspiration to keep well every day via the Spafinder Wellness 365™ brand, also known for its widely distributed gift cards—available at 70,000-plus retailers worldwide—and its global network of 20,000-plus spas, salons, fitness, yoga and Pilates studios and travel destinations. The company’s Corporate Wellness 365™ division offers incentive products and partnerships that help to foster wellness in the workplace. Learn more at spafinder.com, spafinder.co.uk and spafinder.ca.