Spa Finder Magazine Names Gary Walther Editor in ChiefSpa Finder Magazine, the largest spa lifestyle and information publication, has named 25-year writing and editing vet Gary Walther as its editor in chief. Walther, who previously served as editor in chief for American Express’ Departures magazine, will spearhead a major design and editorial upgrade to Spa Finder Magazine, sharpening its focus as the authority [...]
NEW YORK, NY – April 20, 2004 – Spa Finder Magazine, the largest spa lifestyle and information publication, has named 25-year writing and editing vet Gary Walther as its editor in chief. Walther, who previously served as editor in chief for American Express' Departures magazine, will spearhead a major design and editorial upgrade to Spa Finder Magazine, sharpening its focus as the authority on luxury spas and associated lifestyle pursuits for affluent people. Walther will also broaden the magazine's editorial scope across the range of relaxation, fitness, wellness, beauty and fashion topics that touch the spa world and interest spa-lifestyle consumers.
"We're excited to add a person of Gary's experience and vision to take Spa Finder Magazine to the next level," said Spa Finder Inc. CEO Pete Ellis. "His appointment is the capstone for Spa Finder's evolution from a spa travel booking business into a uniquely powerful spa marketing and information company, reaching the world's largest consolidated spa lifestyle audience in this exploding market sector."
Walther served as associate and senior editor at Travel & Leisure from 1986-89, and was then sent by American Express Publishing to London to head Departures, the magazine the company produced for American Express Platinum and Gold card members. Over the decade Walther transformed the nondescript magazine into a dynamic travel-lifestyle publication, one that posted substantial gains in advertising from 1995-1999. In the course of his tenure he took Departures into new travel-related editorial territory, including real estate, high-end luxury goods, men's style, fine jewelry, and home furnishings.
In May of 2000 Walther left Departures to launch Expedia Travels, a Ziff Davis publication aimed at the affluent traveler with an interest in using the power of the Internet to set his or her own itinerary. Walther has since worked as an editorial consultant for Worth magazine, advising on the design and creation of lifestyle editorial. Most recently, he worked as a consultant to Angeles Publications, a division of the Tribune Company, where he revamped Distinction, a lifestyle magazine sent to the most affluent zip codes in Los Angeles and Orange Counties.
"Spa Finder will become the magazine of choice for the rapidly growing market of healthy living consumers with a high 'taste-quotient' and an appreciation for living well," said Walther. "In addition to being the authority on the world's best spas, the magazine is uniquely positioned to address an appealing blend of topics: health, beauty, fitness, stress management, travel, spirituality, wellness - issues these individuals weave into their lives in and outside the world of spa."
About Spa Finder Inc.:
As the spa industry's only integrated marketing solution, Spa Finder reaches millions of health conscious consumers via its award winning website, www.spafinder.com, Spa Finder Magazine, the trusted authority on luxury spas and associated lifestyles, and the Spa Enthusiast, the leading publication for active spa goers. Spa Finder also operates the world's largest spa gift certificate and incentive program along with "Spas Direct", the online spa research and booking model for consumers and travel agents.
Betsy Smith Isroelit, RBI Communications, cell (213) 300-0108, or email@example.com