Spa travel sees significant gains in 2011, as hotel/resort spas get even more aggressive with dealsAccording to SpaFinder’s fifth annual State of Spa Travel survey released today, travel agents report that travel to hotel, resort and destination spas rebounded in 2010, and that spa travel is registering significantly bigger gains in 2011. And, for the first time in the survey’s history, agents ranked “increased client interest in spa travel [...]
New York, NY – November 21, 2011 – According to SpaFinder’s fifth annual State of Spa Travel survey released today, travel agents report that travel to hotel, resort and destination spas rebounded in 2010, and that spa travel is registering significantly bigger gains in 2011.
A Resilient 2010, An Even Better 2011
Hottest Trend – Health & Wellness Spa Travel
Travel agents ranked "increased interest in spa travel specifically for wellness & health," i.e., clients seeking spas to better themselves through weight loss, fitness or stress-reduction programs/offerings,as the #1 fastest-growing spa travel trend.
Additionally, 79% of agents report clients are more interested in spa vacations with a strong health/wellness component in 2011 over 2010, while another 18% report the trend remains just as strong. This is up significantly from the 52% of agents that reported that health/wellness-focused spa travel was on the rise in 2009.
Despite more bullish reports for travel generally, 55% of agents reported that hotel/resort/destination spas are actually offering more aggressive deals, attractive pricing and value-add packages in 2011 over 2010 – with only 8% seeing any declines in the deals this year.
At the same time there seems to be some distinct price firming at the higher end of the market. For instance, in both 2009 and 2010, 75% of spa travel booked fell under $299/night, but that dropped to 62% this year. And, while in 2010, only 10% of bookings topped $350/night, this year that jumped to 21%. For 2011, the most commonly booked price-per-night is $250-$299, but 38% of bookings now fall in the $300+ range (up from 29% in 2010).
Baby Boomers Still Rule the “Spa Pool”
Baby Boomers (aged 46-65) remain the age demographic most likely to book spa travel, accounting for 68% of bookings in 2011. But the younger “Gen X” demographic is also a critical client base: Thirty-one percent of bookings this year are coming from those aged 36-45.
To Learn More about the survey findings, or to speak with SpaFinder President Susie Ellis, contact: Beth McGroarty at 213-300-0107 or firstname.lastname@example.org.
About SpaFinder, Inc.
The world’s largest spa media, marketing and gifting company, SpaFinder, Inc., connects millions of wellness-focused consumers with thousands of spas, yoga, Pilates and fitness studios and wellness practitioners worldwide. SpaFinder’s media properties include the award-winning https://www.spafinder.com, the Club Spa e-newsletter and blog and the annual NewBeauty SpaFinder Guide to Global Spa, Wellness & Beauty. SpaFinder and its spa-beauty gift division, SpaWish, offer gift certificates and cards that are redeemable at a combined network of over 9,000 spas, yoga, Pilates and fitness studios, wellness practitioners and salons worldwide, and are available at nearly 100,000 unique retail outlets in 79 countries. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized websites. Currently celebrating its 25th Anniversary, SpaFinder is a privately held company headquartered in Manhattan.