Press Releases

Spafinder Wellness, Inc. Appoints Aimee Schmalzle New Vice President of Marketing

Former Bliss VP to lead digital, ecommerce and customer acquisition strategies 

Miami, FL – June 10, 2015 – Spafinder Wellness, Inc.®, the global resource for feeling good and living well all year round, today announced Aimee Schmalzle has been appointed vice president of marketing. In the newly created position, Schmalzle will lead strategies to further accelerate the company’s worldwide growth and execute new digital products and programs, including a redesigned Spafinder Wellness 365™ online presence and new mobile and customer loyalty initiatives.

“We are thrilled to have Aimee join the Spafinder Wellness family,” said company COO John Bevan. “Aimee’s exceptional background in the industry makes her the ideal person to lead the expansion of Spafinder Wellness’ global digital offerings, which will ultimately benefit our network of 24,000-plus global partners and millions of consumers who look to us for inspiration and ideas that make keeping well easier.”    

Schmalzle brings deep experience in spa, beauty and digital marketing to Spafinder Wellness. Prior to her appointment, she was vice president of ecommerce and digital at Bliss, a company within the Steiner Leisure Limited portfolio of brands, where she served as a member of the leadership team and was responsible for the management and financial success of both and Schmalzle was also tasked with leading web development, store management, merchandising and traditional, digital, direct and loyalty marketing programs for Bliss.

Previously, she was director of ecommerce at Steiner Leisure Limited, the global provider of services, products, design and education for spas and medi-spas, and was accountable for the growth and development of In addition, Schmalzle managed profit and loss for Steiner Beauty Products and developed systems and marketing solutions to integrate customer information within and across other Steiner business entities. She also developed and implemented a social media strategy for the company and storefronts on Amazon and eBay.

“I’m very excited to bring my experience to Spafinder Wellness 365,” said Schmalzle. “It’s a significant time in the company’s history as we embark on the path of integrating wellness and digital innovation. I’m overjoyed to be welcomed as part of the team that will bring this innovation to life.”

Schmalzle began her career at Club Med, where she created and operated, an early online customer loyalty program. She also developed campaign management tools to target and measure direct marketing initiatives.

She is a graduate of Muhlenberg College, majoring in psychology and communications. 

About Spafinder Wellness, Inc.® 

Spafinder Wellness, Inc.® is the world’s largest media and marketing company for the spa and wellness industry and the leading consumer resource for feeling good and living well all year round. With nearly 30 years of experience as a spa and wellness authority, millions of people find inspiration to keep well every day via the Spafinder Wellness 365™ brand, also known for its widely distributed gift cards—available at 70,000-plus retailers worldwide—and its global network of 23,000-plus spas, salons, fitness, yoga and Pilates studios and travel destinations. The company’s Corporate Wellness 365™ division offers incentive products and partnerships that help to foster wellness in the workplace. Learn more at and