Spafinder Wellness, Inc. Names Shawna Nichol Vice President, U.S. Gift SalesSpafinder Wellness, Inc.®, the world’s leading media, marketing and gifting company for the spa and wellness industry, today announced Shawna Nichol has been appointed vice president, U.S. gift sales. In her new position, Ms. Nichol will be responsible for expanding the company’s consumer and corporate gift card programs in the U.S., with a focus on [...]
Miami, FL – March 3, 2015 – Spafinder Wellness, Inc.®, the world’s leading media, marketing and gifting company for the spa and wellness industry, today announced Shawna Nichol has been appointed vice president, U.S. gift sales. In her new position, Ms. Nichol will be responsible for expanding the company’s consumer and corporate gift card programs in the U.S., with a focus on developing and managing major partnerships. Spafinder Wellness 365® Gift Cards are currently available in 70 countries and can be used at over 22,000 spa, fitness and wellness locations worldwide. The company’s Corporate Wellness 365™ division develops incentive products and partnerships that support workplace wellness programs.
“Our goal is to connect millions of consumers with our vast network of wellness providers, helping people live and work well every day,” said Steve Kane, Spafinder Wellness group president, gift sales and business development. “Shawna’s exceptional talent and experience makes her the ideal person to help our partners grow their businesses by using our gifting and incentive products. She has demonstrated her ability to drive significant revenue and develop innovative marketing programs, and we are thrilled to welcome her to the Spafinder Wellness team.”
Ms. Nichol began her career in gift cards in 2007 with Blackhawk Network, a leading prepaid gifting and payments network, which distributes physical and digital prepaid products worldwide. She launched Blackhawk’s Canadian gift card program and then worked with the company in the U.S., where she managed large national accounts such as Lowe’s and Toys “R” Us.
In 2011, she became director of marketing for Interactive Communications International (InComm) in Atlanta and was responsible for the company’s gift promotional marketing strategy. Her team worked with a wide range of prepaid gift card partners to execute promotional marketing programs in large retailers, including Target and Wal-Mart.
Prior to joining Spafinder Wellness, Ms. Nichol was the senior account executive for gift and loyalty programs and for Giftcertificates.ca at Moneris Solutions, a joint initiative of Canadian banking leaders RBC and Bank of Montreal and the largest merchant processor in Canada.
“I am passionate about health and wellness and excited about the opportunity to combine my commitment to wellbeing with my deep experience in prepaid gift cards,” said Ms. Nichol. “Spafinder Wellness is a dynamic firm and the recognized leader in spa and wellness gifting. I look forward to expanding the company’s existing relationships, introducing the Spafinder Wellness Gift Card program to new organizations and markets—and helping people live a healthier lifestyle.”
Ms. Nichol holds a degree in commerce, with a major in finance, from the University of Lethridge, Alberta. She is an active volunteer for charitable organizations, including United Way.
About Spafinder Wellness, Inc.: Spafinder Wellness, Inc.® is the world’s largest media and marketing company for the spa and wellness industry and the leading consumer resource for feeling good and living well all year round. With nearly 30 years of experience as a spa and wellness authority, millions of people find inspiration to keep well every day via the Spafinder Wellness 365® brand, also known for its widely distributed gift cards—available at 70,000-plus retailers worldwide—and its global network of 20,000-plus spas, salons, fitness, yoga and Pilates studios and travel destinations. The company’s Corporate Wellness 365® division offers incentive products and partnerships that help to foster wellness in the workplace. Learn more at spafinder.com, spafinder.co.uk and spafinder.ca.