2014 Trends

2014 Spa Trends - Natural Beauty

Living Well

Natural Beauty Meets Social Media

Could it be that we’re finally leaving the era of faux beauty? Spas have traditionally embraced and encouraged the value of inner health leading to that outer glow. But over the last few decades, beauty seekers have pulled, poked, painted and prodded, using an ever-widening wide range of hair and beauty treatments and products to []

Living Well

Ferocious Fitness

Fitness, like fashion, is often about what’s new, what’s different, what’s in and what’s out, with a hot new exercise fad seemingly being trumpeted every day. In 2013 we looked at the exploding “label-conscious fitness” culture, which favors programs attached to the insider elite and/or a well-known brand. (Think Zumba®, The Biggest Loser® or Madonna’s []

Living Well

Suspending Gravity

Something’s in the air… something’s floating out there. People have a deepening psychological and physical desire to escape from gravity’s relentless pull, and a distinct “suspending gravity” or “floating” trend is rising up. We’re seeing more weightless, stress – and mind-melting flotation tanks, chambers and pools at spas. On the fitness front: a global craze []

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Hot Springs Heat Up

Bathing in hot springs may be the oldest “spa” experience in the world – dating further back than Roman times – but they are also incredibly on trend in 2014. In fact, there’s never been a hotter moment for thermal springs with more and more people seeking out this affordable, social and beneficial spa experience. []

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Wired Wellness

For some, even connecting the words “wired and wellness” is counterintuitive, especially as being tethered to cell phones, computers and tablets every waking minute of our lives has created a backlash of its own. But, still, we have become a society that is crazy for data – and putting this data to work can truly []

Living Well

Healthy Hotels 2.0

Last year we explored how, after a century of hotel experiences synonymous with bacchanalian excess, more properties were on a new health kick and branding and re-branding around wellness. But the most powerful trends, like “Healthy Hotels,” are more than passing news and become megatrends, because they fulfill profound human needs. In 2014, look for []