Trends Reports Archive

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Temazcal [temas’kal]

Many return home from luxury spa treatments describing themselves as revitalized or reinvigorated, but for those who experience the ancient Mexican practice of Temazcal another word often comes to mind: reborn. Dating back to Mayan and Aztec cultures, Temazcal roughly translates to “house of steam,” yet these simple adobe huts are far more than just [...]

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The Mindfulness Massage…and More

Swedish, Thai, shiatsu, hot stone…make way for “the mindfulness massage” in 2013, a creative blend of two effective approaches—mindfulness techniques and bodywork—that when combined can have a uniquely positive, profound impact on people’s stress levels, emotions and brains.

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Aromatherapy: Scent with Intent

Refreshing water with slices of citrus and white fluffy robes - these are the simple amenities spa visitors have come to expect and delight in. But there is another ambient detail that gets overlooked since it usually hits us on a more unconscious level: the calming orange blossom and lavender scents that often waft through [...]

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Wellness Retreats Rise… & Urbanize

After years of recession-stalled stasis, look for forward thrust on the destination spa - or true "wellness retreat" front - where personalized, immersive wellness programming is the DNA, and life transformations are the goal. The International Spa Association defines a destination spa as a property "with the primary purpose of guiding individuals to develop healthy [...]

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“Natural” Beauty Meets Social Media

Could it be that we’re finally leaving the era of faux beauty? Spas have traditionally embraced and encouraged the value of inner health leading to that outer glow. But over the last few decades, beauty seekers have pulled, poked, painted and prodded, using a ever-widening wide range of hair and beauty treatments.

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Ferocious Fitness

Fitness, like fashion, is often about what’s new, what’s different, what’s in and what’s out, with a hot new exercise fad seemingly being trumpeted every day. In 2013 we looked at the exploding “label-conscious fitness” culture, which favors programs attached to the insider elite and/or a well-known brand. (Think Zumba®, The Biggest Loser® or Madonna’s Hard Candy™).

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Suspending Gravity

Something’s in the air… something’s floating out there. People have a deepening psychological and physical desire to escape from gravity’s relentless pull, and a distinct “suspending gravity” or “floating” trend is rising up. We’re seeing more weightless, stress – and mind-melting flotation tanks, chambers and pools at spas.

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Hot Springs Heating Up

Bathing in hot springs may be the oldest “spa” experience in the world – dating further back than Roman times – but they are also incredibly on trend in 2014. In fact, there’s never been a hotter moment for thermal springs with more and more people seeking out this affordable, social and beneficial spa experience…