Trends Reports Archive

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Temazcal [temas’kal]

Many return home from luxury spa treatments describing themselves as revitalized or reinvigorated, but for those who experience the ancient Mexican practice of Temazcal another word often comes to mind: reborn. Dating back to Mayan and Aztec cultures, Temazcal roughly translates to “house of steam,” yet these simple adobe huts are far more than just [...]

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Wellness Retreats Rise… & Urbanize

After years of recession-stalled stasis, look for forward thrust on the destination spa - or true "wellness retreat" front - where personalized, immersive wellness programming is the DNA, and life transformations are the goal. The International Spa Association defines a destination spa as a property "with the primary purpose of guiding individuals to develop healthy [...]

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Ferocious Fitness

Fitness, like fashion, is often about what’s new, what’s different, what’s in and what’s out, with a hot new exercise fad seemingly being trumpeted every day. In 2013 we looked at the exploding “label-conscious fitness” culture, which favors programs attached to the insider elite and/or a well-known brand. (Think Zumba®, The Biggest Loser® or Madonna’s Hard Candy™).

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Suspending Gravity

Something’s in the air… something’s floating out there. People have a deepening psychological and physical desire to escape from gravity’s relentless pull, and a distinct “suspending gravity” or “floating” trend is rising up. We’re seeing more weightless, stress – and mind-melting flotation tanks, chambers and pools at spas.

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Hot Springs Heating Up

Bathing in hot springs may be the oldest “spa” experience in the world – dating further back than Roman times – but they are also incredibly on trend in 2014. In fact, there’s never been a hotter moment for thermal springs with more and more people seeking out this affordable, social and beneficial spa experience…