3 Beauty and Spa Trends to Expect in 2016
What can we look forward to in beauty, wellness, and spa in 2016? Here are three trends in beauty and spa.
Personalized Shopping Goes High-Tech
Studies show consumers want personalized experiences when it comes to shopping for beauty and personal care. Technology is rapidly becoming the medium to deliver that level of personalization and human touch. You’ll see more beauty advisors creating engaging experiences either in-store on iPads and digital kiosks, or at-home via apps. Shopping will be a seamless, simple experience between a brick-and-mortar or online. You can look forward to more video tutorials online and in-store, as well as branded coupons and offers delivered to your phone when you are in a store. And, when you want to engage with an expert one-on-one, there will be an increased level of customer service in order to meet the expectations of an educated shopper.
Spa Treatment Trends
- A 50-minute treatment doesn’t seem to fit the needs of today’s consumer; it’s either super express or a few hours. The trend in express treatments speaks to the need to have maintenance done while living in our 24/7-connected culture. While the trend toward longer treatments is driven by the need for those overworked people to fully relax – and the length of time it takes to relax them – when they have a block to dedicate to overall wellness.
- Massages and facials will partner. Techniques that are usually thought of as only for facials—masks, exfoliation/resurfacing, hydration, brightening, etc. – will increasingly be delivered during a massage. Bacials are a great example (back facials that incorporate massage techniques). Just imagine how amazing it will be to have a four-handed treatment where two of the hands are on your body and two are on your face?
This trend is crossing-over from cosmetics into spa. Boosters will be added to massages and facials for treatments that are completely personalized and customized. Traditionally, in the spa setting, therapists are accustomed to mixing essential oils based on the client’s chakra. Now, essential oils will be mixed with the intent of producing a result on the body. Look for beauty boosters containing ingredients such as turmeric, which is an anti-inflammatory; quinoa to boost collagen production and repair hair damage; and kale to give a boost of vitamin K, which is great for clearing up dark circles under eyes.