The Biggest Hair Mistake You’re Probably Making

Beauty expert and veteran hair colorist, Bridgette Hill, has been the hands behind photo shoots, celebrity coifs, and forward-thinking salons from New York City to South Florida. Hill recently touched down at the Four Seasons Palm Beach where she helps vacationers and locals (and even a few long-distance commuters, self-included) achieve that covetable, fresh-off-the-beach look.

She’s seen the hair business evolve, and with it, people magnetized by the latest trends and products—for better or for worse. As a proponent for science-based hair education, the fact that many people blindly follow beauty trends baffles Hill. “It’s like what happened with contouring,” she notes. “Contouring was meant to be done for photo shoots with specific lighting. Kim Kardashian made it popular, but she did it because she was always being photographed and on-camera. It’s wasn’t meant to be worn daily, and it didn’t fit everyone’s style.”

Hill adds that people make the same big, one-size-fits-all mistake with hair. Her advice: “Don’t always look towards the products and hair techniques that are marketed to you. You need to understand your hair’s specific needs, and sometimes that goes beyond looking at products that are marketed to a particular sex, ethnicity, of hair type.”

It’s a mistake that can be quickly corrected by visiting a hair treatment specialist or colorists like Hill, who can examine your scalp and overall hair health. “I’ve seen young girls losing their hair too much. Things like that make me want to get to the bottom of it and create individualized treatments and color regimes for my clients. Discover what your specific hair needs are and build from there.”