The Secret Ingredient: Aloe Vera
Used for thousands of years for its healing properties, the gel from Aloe vera leaves contains antioxidants, beta carotene, vitamins C and E, and even hormones that battle inflammation, making it a go-to for healing wounds and soothing sunburns. But, turns out, the anti-aging beauty benefits of this beloved succulent are found elsewhere.
After nearly 5 years of studying the healing properties of Aloe vera, the scientists at the University of Mississippi’s National Center for Natural Products Research discovered the immunostimulatory properties found in the rind of the leaf, the very part that was previously tossed in the trash. These immunostimulatory properties release agents that act like mini Pacmen, eating up bad cells and encouraging turnover. Coined as alasta®, this new discovery helps to stimulate the skin’s response to repair and restore itself, while protecting it from free radical damage. An eight week-long independent clinical study of 30 male and female subjects between the ages of 40 and 55, showed alasta improved the skin’s elasticity and firmness by up to 72 percent and the results were noticeable after just one week.
The remarkable effectiveness of alasta is thanks to its ability to boost the immune system, which in turn helps the skin resist inflammation and collagen fiber degradation. Harnessing the power of alasta, Sustainable Youth created a small but mighty range of five products which are 99.7 percent organic. Sustainable Youth hand-harvests this secret ingredient from Aloe vera grown in mineral-rich Costa Rican soil just after sunrise before it shrinks back into the leaf, making it a truly special addition to your beauty routine.
The Creamy Cleansing Lotion is a pH balanced hydrating cleanser that is gentle enough to be used twice a day. Follow up your cleansing sesh with the Elasticity Cream, a lightweight, moisturizer that when used twice a day, each day, helps to firm and plump skin. In addition to the power of alasta, the moisturizer uses natural ingredients like organic virgin olive oil, macadamia nut oil, coconut oil, and cucumber, green tea, licorice root (which is fabulous for lightening dark spots). To really boost results the morning and evening serums are a wonderful addition. The Firming and Revitalizing Serum is the morning serum which tightens and brightens skin with the power of alasta and a blend of powerful teas including white, green, and rooibos, all high in antioxidants. In contrast, the Super Boost Night Serum works while you snooze to revitalize and rebalance your skin overnight. Finally, the Anytime Eye Lift Treatment is my personal favorite. It helps to smooth the fine lines around the eye area and cools on contact to decrease puffiness while it hides dark circles. You can use the treatment morning, night, and throughout the day (even over your makeup). Along with alasta the eye treatment uses biopolymers to lift the area instantly and extracts of cucumber, green tea, and licorice root.