Gwyneth Paltrow’s Exciting New Role… at Juice Beauty

Known for both her acting chops and her clean, eco-friendly lifestyle website, goop, Gwyneth Paltrow is expanding her resume once again as she takes on her newest role, no, not in this summer’s blockbuster, but as the Creative Director of Makeup at one of our very favorite green brands, Juice Beauty.

In 2008, Gweneth launched goop as a way to share her unbiased recommendations and recipes with friends and has since expanded the once weekly newsletter to a website that reaches so many readers who are looking for answers to questions about ways to live a healthy, clean lifestyle (turns out we do have something in common with a gorgeous Academy Award winner, after all). So, it comes as no surprise Juice Beauty, a brand committed to providing eco-friendly and highly effective skin care products, has tapped into Gwyneth to co-develop and launch a new line of organic makeup!

As a long-time fan of Juice Beauty, accepting the role was easy for Gwyneth, who has said that when she was first introduced to the brand she was “amazed at the efficacy of their products.” Both goop and Juice Beauty are dedicated to sustainability and eco-chic living, so the new high-performance makeup line, which will be developed with a team of Juice Beauty’s scientists, is bound to be both wonderfully organic and luxurious.

The line will be released late this year and we couldn’t be more excited! What do you hope the collection will include?