“The Caribbean, the Largest Spa in the World.”
I’m in the Dominican Republic, attending the second-ever Caribbean Spa and Wellness Association conference.
Above is the new slogan the Association selected, which I think is terrific!
Given the bright blue water that surrounds every island and the natural relaxation that results from just being in the Caribbean, the slogan seems fitting.
I spoke yesterday on the state of the spa industry in the Caribbean and have been in sessions all day today.
A few days ago, I did a tour of spas here. I have learned some surprising things, which I will share later. Right now, I’m just taking a break during sessions.
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