Is the U.S. Spa Industry Emerging, Growing, Maturing or Declining? Let’s Look at Day Spas, Resort Spas, Medical Spas, and more.
By Susie Ellis
The S-Curve was one concept I learned in graduate business school that has been a helpful tool since I was a student. There are lots of ways S-Curves have been explained and I think it is fun to spend a bit of time reading about them. I apply the S-Curve model to products, businesses, industries, even relationships.
The S-Curve model is particularly relevant as we discuss the spa industry today. Here is a graph from an article by Rob Millard that explains the four stages quite well: emergence, growth, maturity and decline.
If possible, take a moment to read the entire article. Tomorrow we can discuss where we think the spa industry falls on the S-curve. (Hint, it might be a good idea to segment our industry as day spas, resort spas, medical spas, spa lifestyle real estate, etc. may have different S-Curves.)
Let me know what you think – click on “Comments.”
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