Is the U.S. Spa Industry Emerging, Growing, Maturing or Declining?

Is the U.S. Spa Industry Emerging, Growing, Maturing or Declining? Let’s Look at Day Spas, Resort Spas, Medical Spas, and more.
By Susie Ellis

The S-Curve was one concept I learned in graduate business school that has been a helpful tool since I was a student. There are lots of ways S-Curves have been explained and I think it is fun to spend a bit of time reading about them. I apply the S-Curve model to products, businesses, industries, even relationships.

The S-Curve model is particularly relevant as we discuss the spa industry today. Here is a graph from an article by Rob Millard that explains the four stages quite well: emergence, growth, maturity and decline.

If possible, take a moment to read the entire article. Tomorrow we can discuss where we think the spa industry falls on the S-curve. (Hint, it might be a good idea to segment our industry as day spas, resort spas, medical spas, spa lifestyle real estate, etc. may have different S-Curves.)
Let me know what you think – click on “Comments.”