I see this mostly when I am visiting a spa outside of the U.S., but I saw it today in a spa in New York: a spa trade magazine lying in the lounge area of a spa, for consumers to read. Ugh.
When I am in Bali and I see one of our North American spa trade publications in the waiting area I kind of cringe, figuring that a non-English speaking staff member might have inadvertently placed it there.
In fact, we have several very good spa trade magazines in our industry. (I read most of them and find them very useful.) These magazines are often sent to spa managers either because they subscribe, or are given as complimentary issues, and more importantly they are intended for spa staff to help them improve their business.
But I wonder, what a client must think if they happen to pick one up while relaxing in the spa lounge and read articles like “How to Improve Your Retail Closing Ratio” or “How to Deal with Difficult Clients”.
It really bugs me. Just doesn’t seem professional. Am I overreacting?
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