Yesterday morning’s press breakfast in Santa Monica on the terrace of Exhale’s new spa was great fun. I especially enjoy these major-city breakfasts we sometimes hold because all the writers and reporters in attendance are really interested in the topic of spa. Many of the members of the press who were there have had a lot of experience visiting and writing about spas.
I shared in detail the top Spa Trends that Spa Finder predicted for 2007. Much of what I had to say was about the number-one trend for this year – spas adding sleep health to their menus. I shared some of the recent data from sleep scientists as well as a list of what various spas are doing currently – and what a few have in the works for later this year in terms of helping clients improve the quality of their sleep. I think the press found this trend – as well as the other nine I referenced – fascinating, as I saw them take copious notes.
But the most fun moment for me came later that evening. I was watching ABC News at the home of my host and friend, Carol Karlin, when a special segment came on about…You’ll never guess the topic! The value of sleep for losing weight. The timing could not have been better. And yes, I had a sweet sleep last night in the knowledge that we are truly “on trend” and that this important aspect of health and well-being is going to be receiving a great deal more visibility and emphasis. As it should.
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