Whole Foods’ Spa Name Is Refresh

What a great name. I called Refresh today to talk with Karen, its PR person, and get more details on how the spa is doing. I expect to hear from her tomorrow, but in the meantime I thought I would share what I have found out so far. The spa is 4,500 square feet in size and has seven treatment rooms. It is on the second floor of the Dallas store. Selling products and apparel – organic mostly – is an important part of the business. Anyway – I’ll know more tomorrow. I do think the name Refresh is perfect, and if this spa is anywhere near as cool as the brand-new Whole Foods store in Austin (which I visited last month) – it will probably be a real winner!