Expect more aggressively-authentic and comprehensively-executed global wellness experiences at spas with a distinctly ancient look, feel and language – and a far more expansive, exotic menu of wellness traditions. Best known is the 3,500-year-old, Indian-born Ayurveda, a complex medical system identifying imbalances in a person’s “doshas,” and prescribing a personalized, detoxifying regime of diet change, exercise, meditation, massage and herbal medicine. But, we’ll also see more accent on the traditional Turkish and Roman baths, more traditional Russian banyas (with their birch-twig-thwacking venik experiences) and novel healing traditions.
2013 Trends Report
Authentic Ayurveda and Other Ancient Revivals