The “name-brand” fitness wave has been around for decades. But today, as the fitness market expands as quickly as the world’s waistlines, an explosion of “fitness labels” distinguishes products and programs – and serves as a shortcut for instant recognition in an oversaturated market full of similar choices. From Yogalates and Piloxing to CrossFit and The Skinny Jeans Workout™, health and wellness have become the new luxury. Millions chase the “insider elite,” giving the fitness world a distinct fashion world vibe where consumers shop for the latest fitness craze just as they search for the newest designer purse.
2013 Trends Report
Label Conscious Fitness