bootcamp

Living Well

Ferocious Fitness

Fitness, like fashion, is often about what’s new, what’s different, what’s in and what’s out, with a hot new exercise fad seemingly being trumpeted every day. In 2013 we looked at the exploding “label-conscious fitness” culture, which favors programs attached to the insider elite and/or a well-known brand. (Think Zumba®, The Biggest Loser® or Madonna’s []