Remember the episode of Sex and the City when Samantha was so desperate to get into the Soho House that she stole a Brit’s pass to gain access to the ever-exclusive roof-deck pool? Well Samantha didn’t know that the real draw in the summer is the Soho House’s spa, Cowshed!
Remember when the word luxury was the only term you heard in the spa world? It wasn’t too long ago. But in the last year or so, the meaning of luxury has changed for all of us. What is luxury? In today’s economic climate, luxury no longer just means “opulence” and unnecessary frills have become silly. Smart spas are focusing on giving spa goers two operative words: quality and value.
I recently had a massage at a luxury hotel spa and knew beforehand that a 20% gratuity would be added to the bill. When settling my bill, I was asked if I would like to adjust the gratuity percentage. I felt that the 20% was a good tip and left it, however, I got the impression that they were disappointed that I didn’t increase the amount. Do high-end, luxury spas expect more than 20% tip?