Spa for Men

Living Well

Men: From Barbers to “Brotox”

When Spafinder Wellness first identified the upsurge in men hitting spas (Trend Reports 2001, 2005) the focus was on new “macho” spas, where post-golf rubdowns and old-fashioned shaves took place in clubby, brandy-snifting-and-sports-watching environments…aggressively assuaging all fears that “what was going on” had anything to do with feminized beauty. If the spa-man headlines for the []