Articles by Susie Ellis


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Living Well

Issue 2: Are Innovators Born or Made?

“Innovation is the central job of every leader – business unit managers, functional leaders, and the CEO.” – A.G. Lafley, co-author, Game Changer Reading something like this would normally intimidate me. That was until I started studying innovation, imagination and creativity in preparation for the upcoming Global Spa and Wellness Summit in Aspen, CO this [...]

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Living Well

Spa Trend Analysis 2011: Hyper-local Spas

I was thinking the other day that the spa industry has done one thing exceedingly well - better than many other sectors such as hotels and restaurants for example.  Spas have from the very beginning - partially because of their nature - incorporated indigenous treatments, cuisine, and programming into their offerings. This has served the industry well and is likely [...]

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Living Well

Spa Trend Analysis 2011: All Eyes on Asia

The second trend we forecast for 2011 was called "All Eyes on Asia."  Boy -were we ever right-on with this one!  If anything, I think we underestimated how large this trend will become. So in my humble (and my sister would add accurate) opinion, this one deserves an A+. :)     Looking through my bi-weekly Spa Opportunities newsletters that highlight spa openings all over [...]