Breast Cancer Awareness Month: 31 days of $31 Treatments!

To support Breast Cancer Awareness Month this October, the national initiative, Pretty in Pink, is bringing together more than 100 spas and salons that will offer services for $31 all month long.

Implemented by PrettyCity.com, the 6^th annual campaign will benefit Chicago-based Bright Pink, the only national non-profit organization with an exclusive focus on the prevention and early detection of breast and ovarian cancer in high risk, young women.

Spas and salons participating in the nationwide campaign will not only be offering $31 treatments throughout October to raise funds and awareness for Bright Pink, but each spa and salon will also be making a $199 contribution to the non-profit.

A variety of services will be offered throughout the country, including pedicures, massages, facials, haircuts and color, eyelash tinting, bikini waxing, microdermabrasion, and more.

Get pretty and help out a great cause. Check here to view the 2010 offers in your city and book October appointments!

Since 2007, the Pretty in Pink campaign has raised $20,000 every year for its charity partners. It began in 2005 with 31 participants who raised $600.

About Bright Pink

Bright Pink is nonprofit, 501(c)(3) charity that provides education and support to young women, empowering them to take control of their breast and ovarian health and, in turn, grant them the freedom and peace of mind to live a beautiful and fulfilling life.

Lindsay Avner, the 26-year-old founder of Bright Pink, is no stranger to breast and ovarian cancer. Her mother fought both diseases when Lindsay was only 12, and she lost her grandmother and great-grandmother to breast cancer before she was born.

In June 2005, after graduating from the University of Michigan, Avner tested positive for a mutation on the BRCA1 gene that indicated she had a lifetime risk of up to 87 percent of developing breast cancer and 54 percent of developing ovarian cancer. Vowing not to let the disease strike her, as it had three generations of women before her, she opted to have a bilateral prophylactic mastectomy. At the time, Avner was one of the youngest patients to have the procedure.

It was during that experience Avner realized the lack of resources for women in her specific situation – young women at high risk for breast and ovarian cancer. She founded Bright Pink in January 2007 to share her experience and resources with other young women across the country.