I’m in Santa Monica, California. Today was the day of the Spa Finder media breakfast, which we do each year. It is a chance for me to present the top Spa Trends that we predict for 2007. This year we held the breakfast at the new Exhale Spa. I had a chance to tour the spa before the breakfast and got a feel for why this place is so popular. They opened a little more than a year ago and are now running at nearly full capacity, I hear! Their core fusion classes (ocean view from the exercise studio) are super-popular, and there were already lots of people checking in or out for massage treatments when I arrived at 8:30 a.m.!
The Exhale Spa took over the space where the Aqua Spa used to be. The staff is friendly, the retail space has some great “hot” workout clothes, and the whole vibe matched the cutting-edge program for which they are famous. Namely – outstanding therapists and a mind/body focus that makes healing and spa a reality. This is their eighth location…and I hear they have a major announcement planned for next week.
More about the press breakfast tomorrow…
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