It’s STORY Time, and This Month It’s All about Wellness
Who doesn’t love a good story? Rachel Shechtman, founder of the innovative NYC concept store STORY, seeks to share a new “tale” each month by switching up the theme in her 2,000-square-foot retail shop in Manhattan’s West Chelsea neighborhood.
A retail space with the “point of view of a magazine, [that] changes like a gallery, and sells things like a store,” STORY picks a new concept every four to eight weeks to keep things new, fresh, and exciting for its guests. With each change in theme comes new merchandise, a design, and fixtures that promote the overall subject.
Together with Wello, STORY developed a concept of wellness in order to promote living a healthy lifestyle in the New Year. The space’s new design, which launched January 11, was curated with the help of Rachel P. Goldstein, founder of Agent of Change, Courtney Nichols, founder/CEO of SmartyPants, and Liz Heller, founder/CEO of BuzzTone. Store fixtures encourage movement with standout installations, including a slide for children, a welcoming porch swing, and a ping-pong table.
Retail includes well-known wellness-lifestyle products such as Pluggz (footwear that we love that promotes this year’s SpaFinder Wellness “earthing” trend), Zobha workout wear, Smarty Pants gummy vitamin supplements, and more. Best of all, STORY will be featuring 20 in-store events that include yoga classes taught by Brian Liem of Yoga with Brian; lectures including “The Effect of Exercise on the Brain” with Harvard PhD and author of Spark, John Ratey; a mat Pilates class with Jared Kaplan, co-founder of Studio 26; cooking/juicing classes; and quinoa and wine tasting. For a full list of event dates and times, check out the full calendar here.
Are you going to be in the NYC area in the next eight weeks? Then you must check out this wellness STORY!
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