Happy Birthday Spafinder! Celebrating 40 Wonderful Years of Wellness

There’s something powerful about your 40th birthday. You feel established, comfortable in your own skin, and confident. And as Spafinder celebrates our own 40th birthday, it feels no different. When we started in the eighties, wellness was a niche industry. 

But with the help of our platform, wellness has grown and expanded over the last forty years and its become a priority for people, not an afterthought. We’ve watched as people get more adventurous in their spa treatments, explore self care in all forms, and our spa partners have grown to fill this desire for well-being in all forms. And we couldn’t be prouder to help shepherd wellness into the world. 

Spafinder’s Greatest Mission was Bringing Wellness to the Forefront

Since 1986, Spafinder has connected millions of people with exceptional spas, wellness destinations, and practitioners dedicated to helping guests feel their best. What started as a resource for finding spa services has grown into a trusted guide for discovering wellness in all its forms from one small face mask to luxurious destination spas in remote beautiful locales. 

And all along, Spafinder has led the charge to promote wellness and encourage everyone to incorporate it in their daily live. From yearly spa trends to wellness awards, Spafinder has found a way to spotlight the amazing work that our incredible partners do. Because without them, we would simply be an empty website. The wellness providers who have trusted us enough to partner with us are truly an inspiration. Their passion, expertise, and commitment to guest well-being have allowed us to create meaningful connections between people and transformative experiences.

The Evolution of Wellness and Spafinder Through the Years

Over the past 40 years, we’ve witnessed a remarkable evolution in the wellness landscape. What was once considered an occasional indulgence has become an essential part of healthy living. Massage therapy, one of the industry’s most beloved and enduring services, remains a cornerstone of that journey. Long recognized for its ability to relieve tension and promote relaxation, massage is now widely embraced as an important tool for stress management, recovery, sleep support, and overall wellness.

At the heart of Spafinder is a simple philosophy built on five pillars:
Gift. Reward. Thank. Motivate. Love.

We strive to ensure that our customers and our wellness partners are practicing these every day. But we don’t simply want our customers to reduce their stress, we want our employees to feel that same commitment to wellness. Those guiding five pillars also extend to our #OneTeam culture and its the reason why Spafinder has remained an all remote company. Allowing our hardworking and creative team to feel supported and ditch the stress of a commute for good.

A New Partnership for the New Chapter of Wellness

In 2016, Spafinder joined Blackhawk Network, a global financial technology company that connects brands and people through branded value solutions. With this partnership, Spafinder has been able to bring the ease of wellness to more people through retail distribution, ecommerce, corporate gifting, incentives, and loyalty programs.

It’s incredible to see how the wellness community has grown in the past forty years, and we’re excited to see how it evolves over the next forty. Today, we toast not only ourselves but also our valued customers, our amazing partners, and the growing wellness movement.

Cheers to 40! From us to you. (And if you are looking for a gift idea, a spa gift card is always appreciated and always available for those last minute gifts!)