Good Karma: EMPOWERED BY YOU
- Published: Wednesday, May 22nd 2013
- in Living Well
In each month’s installment of Good Karma we spotlight a product or a location that is giving back – and this month we’re thrilled to feature Empowered By You; an underwear line that not only supports your bottom but also supports women everywhere!
Finding an underwear that fits like a second skin is often times impossible – they either ride up, are too loose, or worse, are guilty of VPL (visible-panty-lines – the horror!). Empowered By You is an amazing piece because it is the perfect panty for every outfit – from going to the gym to heading out for happy hour – you won’t see them and you won’t feel them! Designed by former senior design director at Polo Ralph Lauren Blue Label collection, Hun Kim, Empowered By You panties come in purple, orange, nude, grey, and black and retail for $20. Plus, they’re sold in individual packages, making them extra sanitary – no one’s put them on but you and the quick dry fabric makes them perfect for traveling! But, despite all of these great attributes, being an awesome piece of lingerie isn’t the reason we’re nuts over Empowered By You – it’s what the company stands for that made us fall in love.
Standing on a belief that “Whatever Empowers You, Empowers Women Everywhere,” Empowered By You believes in seeing things differently. What you’d often think of as flaws, a weakness, or things that would generally hinder your ability to shine (think: Mean Girls) – Empowered By You thinks of as powerful, liberating statements that resonate with women around the world. They “see lingerie is an inner armor for outer empowerment, and believe that every woman should be able to harness this same sense of liberation, no matter the source. It doesn’t matter who it is, or what it is—what empowers you, empowers women everywhere.”
What’s even better – for each pair bought you are empowering an underprivileged woman to climb her way to self-sufficiency. Proceeds from the panties go to supporting women while they spearhead their own businesses to rise out of poverty though micro-financing, 20 percent of each sale goes to this cause. Renata M. Black (who founded Empowered By You) is also the founder of The Seven Bar Foundation – which she established in 2005. The company micro-finances impoverished women in order to give them the starting point to succeed. The companies empower women to be self-sufficient so the money they are given isn’t a hand-out but rather a loan. The loans are usually paid back within three to four months with a 9-13 cent interest. Each of the packages tells a story on the back of a woman who was empowered to start her own business!
What Empowers You?!
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