Living Well

A core part of a spa’s DNA is personal connection and helping people cope with pain and stress. And a growing percentage of spas around the world offer services specifically created for people suffering from serious illnesses like cancer, and numerous spas and wellness businesses provide free services and raise money to support health-related causes. […]

Refreshing water with slices of citrus and white fluffy robes – these are the simple amenities spa visitors have come to expect and delight in. But there is another ambient detail that gets overlooked since it usually hits us on a more unconscious level: the calming orange blossom and lavender scents that often waft through […]

Could it be that we’re finally leaving the era of faux beauty? Spas have traditionally embraced and encouraged the value of inner health leading to that outer glow. But over the last few decades, beauty seekers have pulled, poked, painted and prodded, using an ever-widening wide range of hair and beauty treatments and products to […]

Fitness, like fashion, is often about what’s new, what’s different, what’s in and what’s out, with a hot new exercise fad seemingly being trumpeted every day. In 2013 we looked at the exploding “label-conscious fitness” culture, which favors programs attached to the insider elite and/or a well-known brand. (Think Zumba®, The Biggest Loser® or Madonna’s […]

Something’s in the air… something’s floating out there. People have a deepening psychological and physical desire to escape from gravity’s relentless pull, and a distinct “suspending gravity” or “floating” trend is rising up. We’re seeing more weightless, stress – and mind-melting flotation tanks, chambers and pools at spas. On the fitness front: a global craze […]

Bathing in hot springs may be the oldest “spa” experience in the world – dating further back than Roman times – but they are also incredibly on trend in 2014. In fact, there’s never been a hotter moment for thermal springs with more and more people seeking out this affordable, social and beneficial spa experience. […]

For some, even connecting the words “wired and wellness” is counterintuitive, especially as being tethered to cell phones, computers and tablets every waking minute of our lives has created a backlash of its own. But, still, we have become a society that is crazy for data – and putting this data to work can truly […]

Last year we explored how, after a century of hotel experiences synonymous with bacchanalian excess, more properties were on a new health kick and branding and re-branding around wellness. But the most powerful trends, like “Healthy Hotels,” are more than passing news and become megatrends, because they fulfill profound human needs. In 2014, look for […]

The Spafinder Trends Report is an in-depth forecast of the most significant global trends that will impact the Spa industry and consumers in the year ahead. Developed by a team of research analysts, editors and industry experts, the forecast is based on ongoing surveys of the spa, wellness and beauty providers in the Spafinder Network, […]

Learn more about the do-gooders that have caught our eye this month!